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THE QWERTY® HUB APPROACH
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There are times when you have multiple things that you want to balance in your product. A common combination at the beginner level is design and content, particularly when it comes to projects.
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It can be a conundrum - you have to demonstrate your knowledge or understanding in a particular way (e.g. 3D model, slideshow, poster or infographic etc.) but the medium through which you must present your knowledge defines what knowledge you can show. So, do you start with the content or with the design?
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Alternatively, you might think of using QWERTY® to decide what it is you want to produce, but you would also have to decide how you can do so (or if it's even possible), so you're trying to bring together theory with practical application(s).
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You might have a project that has multiple questions. Each question is complex so would benefit from a QWERTY® of its own.
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Resources
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Detailed explanations of each stage can be found in our blogs:
Overview - QWERTY® A Staged Thinking Plan
There are further blogs that show practical examples of QWERTY® in use such as this one.
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If you prefer someone to talk you through each stage, then you can watch clips on our YouTube channel, where we also show you practical examples:
Overview - Creative QWERTY®
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A good answer to all those scenarios is to use the QWERTY® Hub approach. You have the main idea at the centre of the wheel, and then do a smaller QWERTY® on each of the different creative elements around the rim. Feedback your ideas and/or decisions to the Hub QWERTY®, which is where you can rank them according to the constraints of that particular project. Go back and forth between the rim and the hub as much as you need to come up with your final decisions.
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This method is particularly effective when a project is being undertaken by a team. Individuals or smaller groups can do a QWERTY® for their own component of the project, which enables them to contribute in a very focused way to the QWERTY® for the project as a whole.
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This handout explains the QWERTY® Hub approach in more depth.
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“Reinventing the wheel is sometimes the right thing, when the result is the radial tire."
Jonathan Gilbert